PUBLICITY &
COMMUNICATIONS
Elevating regional businesses through compelling narratives and strategic media outreach tailored to national audiences.
Elevating regional businesses through compelling narratives and strategic media outreach tailored to national audiences.
Georgie Barnes is an experienced publicist based in Ballarat – a passionate storyteller who gets to the heart of what makes a business remarkable, whether it’s a global brand or a regional venue.
Originally from the country, she loves uncovering and amplifying voices outside the city, helping regional projects gain the attention they deserve.
She combines experience in media, brand storytelling and PR with a genuine passion for supporting small and regional businesses.
Previous Work
Previous Work
&GEORGE PROJECTS
Franklin & Friends
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&GEORGE partnered directly with Franklin & Friends to deliver a small-scale PR campaign focused on building awareness for their brand within lifestyle and community media. Her work included crafting tailored media materials, pitching to key outlets and securing coverage that highlighted the brand’s story.
While a more boutique project, it was a great opportunity to work closely with the founders, provide hands-on support and generate meaningful visibility for a growing business.
Itinerant Spirits
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&GEORGE led the PR and communications for Vansetter Vodka — a premium small-batch spirit by Itinerant Spirits, distilled in Ballarat using locally grown grains and volcanic spring water.
She oversaw the full campaign rollout, from narrative development and media material creation to national and regional outreach across lifestyle, drinks and trade media. The goal was to establish Vansetter Vodka as a credible, locally rooted player in Australia’s premium spirits category while driving awareness of its new flavour range.
Through tailored storytelling and targeted pitching, the launch achieved coverage across top outlets including The Shout, Herald Sun, and Gourmet Traveller, positioning Vansetter Vodka among the country’s most distinctive regional distilleries.
OTHER PROJECTS
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Alongside her own work, Georgie collaborates with a range of agencies on a contract basis. Here’s a glimpse of some of the projects she's been proud to contribute to.
What They've Said
What They've Said
“We engaged &GEORGE to support Haiver Spirits’ product launch, and the process was seamless. From a detailed launch plan to a tailored media database of over 300 contacts, everything was clearly communicated and efficiently executed.
Georgie’s strategy, expertise, and thorough process gave us confidence from day one. The results speak for themselves — our launch featured across multiple publications, and pre-sale orders exceeded expectations. Professional, creative, and genuinely invested in our success, &GEORGE is one of the best partners Haiver has ever worked with.”
Matthew Anastassiou, Founder of Haiver
Elevating regional businesses through compelling narratives and strategic media outreach tailored to national audiences.
Elevating regional businesses through compelling narratives and strategic media outreach tailored to national audiences.
WHAT I DO
EVENTS
Creative event concepts and execution
Guest list curation and VIP hosting
Seamless media and stakeholder management
PR & COMMUNICATIONS
Strategy development
Copywriting
Media relations and outreach
Press kits and media releases
KOM engagement
Campaign reporting with measurable impact
COLLABORATIONS
Strategic brand collaborations
Partnership identification and management