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PUBLICITY & COMMUNICATIONS

Elevating regional businesses through compelling narratives and strategic media outreach tailored to national audiences.

ABOUT

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Georgie Barnes is an experienced publicist based in Ballarat – a passionate storyteller who gets to the heart of what makes a business remarkable, whether it’s a global brand or a regional venue.

 

Originally from the country, she loves uncovering and amplifying voices outside the city, helping regional projects gain the attention they deserve.

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She combines experience in media, brand storytelling and PR with a genuine passion for supporting small and regional businesses. 

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EXPERIENCE

Georgie has 5+ years of experience in the PR industry, spanning lifestyle, hospitality, fashion, technology and accommodation. She provides end-to-end communications support – from developing brand messaging and strategies to managing media and influencer relationships, creating compelling media content and supporting high-impact events.

The projects below highlight this range of skills in action.

WHAT I DO

EVENTS

  • Creative event concepts and execution

  • Guest list curation and VIP hosting

  • Seamless media and stakeholder management

PR & COMMUNICATIONS

  • Strategy development

  • Copywriting 

  • Media relations and outreach

  • Press kits and media releases

  • KOM engagement

  • Campaign reporting with measurable impact

COLLABORATIONS

  • Strategic brand collaborations

  • Partnership identification and management

WHAT I DO
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