While at SMPR, Georgie worked alongside founder Sophie McGrath to amplify the food and drink experiences at the Australian Open 2025. This included managing over 100 stakeholders (internal and external), reactive and proactive pitches, coordinating media calls and ensuring all talent received strong exposure.

They secured prominent print coverage in publications like AFR, Gourmet Traveller, The Age/SMH, Australian Traveller, Good Weekend, QANTAS Magazine, and Herald Sun. We also coordinated broadcast opportunities across Channels 7, 9, and 10, ABC and 3AW resulting in multiple prime-time features.

Midway through the campaign, she led a pivot to digital-first strategy, focusing on social content and reels. This shift resulted in curated interviews and onsite tastings published by Broadsheet, Sitchu, Urban List, and Secondz, driving strong online engagement.