While at SMPR, Georgie supported founder Sophie McGrath with a media campaign for the refurbishment of Central Club Hotel. Her role involved drafting a media release, photography brief, assisting at the photoshoot, coordinating press outreach, managing media relations and helping to showcase the refreshed venue to lifestyle, hospitality and local media outlets.

The campaign secured coverage across key publications and platforms, generating awareness of the newly refurbished space and positioning the hotel as a standout destination in Melbourne’s hospitality scene.