While at SMPR, Georgie assisted founder Sophie McGrath with the launch of CUSHLA WHITING's new Sydney showroom and unveiling of the latest collection through a traditional media-focused campaign. Her role included coordinating tailored media showings to introduce key journalists to the space, managing press outreach around the collection, and securing in-depth features that highlighted both the brand story and new location.

The campaign generated extensive exposure across leading lifestyle and design publications, positioning the showroom as a must-visit destination and strengthening awareness of the collection in the Australian market.